New Google Analytics 4 for SEO Marketing

Introducing the next generation of Analytics, Google Analytics 4

Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

According to Google,

GA4 is a new kind of property (customer or site containers) designed for the future of measurement: 

  •  Collects both website and app data to better understand the customer journey
  • Uses event-based data instead of session-based
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app

Starting July 1, 2023, standard Universal Analytics properties stopped processing data. 

We have now commenced setting up new customer properties in order to leverage from these benefits and provide web traffic analytics for our customers. 

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